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Attitash as seen from Mt. Stanton (2010)
Attitash Mountain Resort
Bartlett, New Hampshire
Status: Open
First Season:1964-65
Vertical Drop:1750 feet
Standing Lifts:2 high speed quads, 1 quad, 3 triples, 3 doubles, surface lifts
Past Lifts:1 double, surface lifts
Left: Attitash as seen from Mt. Stanton (2010)
Recent NewEnglandSkiIndustry.com News:
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Located east of downtown Bartlett and just minutes from North Conway, Attitash Mountain Resort is a popular destination year round.

A Tale of Two Developments

1964 renderings of Attitash and Big Bear ski areas
1964 renderings of Attitash and Big Bear ski areas

While Bartlett had a popular CCC ski trail for many years, it was lacking a major ski area as the ski boom of the 1960s emerged.

In the early 1960s, two major ski area proposals surfaced for the Rogers Crossing area just east of downtown Bartlett. Big Bear was proposed for a peak known as Rogers Mountain, while a separate ski area was proposed for Little Attitash Mountain. The privately property based Big Bear reportedly faced issues acquiring funds, whilst Attitash reportedly faced issues in obtaining agreements to use National Forest land on its upper elevations. Earle Chandler led development of Big Bear, whilst Phil Robertson (formerly of Cranmore) managed Attitash.

While trails for both areas were cut, Big Bear never saw the light of day. Some associated with the stalled Big Bear development reportedly moved over to Attitash. Work on the area continued into the winter of 1964-65, including the installation of new chairlift towers after Christmas.

Attitash Opens

Attitash and the monorail in the 1960s
Attitash and the monorail in the 1960s

Reportedly named after an Abenaki Chief, Mt. Attitash opened with free skiing on January 26, 1965 with four trails and two slopes serviced by a 900 vertical foot lower mountain Mueller double chairlift. Known as the "Red Carpet Ski Area," Attitash featured limited lift ticket sales and a base lodge with wall to wall red carpeting. Additional trails were cut for the sophomore season.

Playing into the concept of having a unique lift like Cranmore, the original build out of Attitash's upper mountain was to be served via a heated monorail. A monorail line was cleared and 1,000 feet of track installed for the 1966-67 season for testing purposes. Universal Design Limited designed the 7,600 foot proposal, which was expected to open in the summer of 1967.

The monorail direction appeared increasingly less feasible when a new 5,000 foot long chairlift opened up the upper mountain in February of 1969. At this point, the monorail proposal had grown to 4 miles and was to include a sizable housing development. Plans were soon abandoned.

Attitash's next sizable expansion took place for the 1973-74 season, when the previously T-Bar serviced west side of the area was improved. Twin Borvig double chairlifts were installed, about 1,100 and 2,800 feet long. Unfortunately for Attitash and other non-snowmaking areas, the winter of 1973-74 was a disaster. As a result, Attitash only operated for 47 days.

Rather than hedge against bad winters with snowmaking, Attitash opted to expand off season offerings. In 1976, Attitash installed the second alpine slide in New England.

New beginner and intermediate terrain was added for the 1977 season, increasing its inventory to 30 trails and 4 slopes.

Snowmaking Begins

After two rough seasons snowfall-wise, Attitash manager Thaddeus Thorne decided the only way to continue was to install snowmaking. After pursuing multiple sources of funding, including selling multi-year passes, Attitash became one of the last major areas in New England to install snowmaking when it built out a 110-acre system for the 1981-82 season. The system was installed just in time, as the 1982-83 season once again featured subpar snowfall.

Three million dollars was invested in Attitash for the 1986-87 season, as the area increased its vertical again. A new CTEC triple chairlift was installed, giving Attitash a modern lift and an improved vertical drop of 1,750 feet. The expansion paid instant dividends, as Attitash shattered its records during the 1986-87 holiday season.

Novice offerings were once again improved for the 1988-89 season, when a short CTEC triple chairlift was installed adjacent to the double-double lifts.

Attitash Bear Peak Cranmore LBO ASC

Attitash Bear Peak Cranmore in the mid 1990s
Attitash Bear Peak Cranmore in the mid 1990s

With the rise of mega ski corporations, Attitash became an attractive piece in the New England resort chess game. In January of 1994, LBO Resort Enterprises and the Mt. Attitash Lift Corp. announced a purchase agreement in principal. That July, Attitash was purchased by LBO Resort Enterprises. Investments into the area began immediately.

Starting that year, the never-completed Big Bear ski area was redeveloped into Bear Peak. Connecting trails were cut and the Abenaki fixed grip quad chairlift installed. Attitash was reborn as Attitash Bear Peak.

Additional terrain on Bear Peak was developed for the 1995-96 season, serviced by Attitash Bear Peak's first high speed detachable quad chairlift, the Flying Bear Express. In addition, LBO Resort Enterprises acquired nearby Cranmore in June of 1995 and marketed the two areas as one.

Following the 1995-96 season, Attitash Bear Peak was rolled into the American Skiing Company along with its sister LBO Resort Enterprises areas.

Three new trails, along with a refurbished triple chairlift, were added for the 1996-97 season, when the new Grand Summit Hotel was rolled out at the base of Bear Peak.

The original Old Reliable double chairlift was finally retired following the 1997-98 season. In its place, the Flying Yankee Express high speed quad was installed. Like the Bear Peak development, as well as the alpine slide, its relatively short length could be attributed to the private property boundary and thus avoidance of significant National Forest permits and lease fees.

With the cracks starting to show in the American Skiing Company empire in the late 1990s, capital investment in Attitash Bear Peak quickly subsided. The resort was quietly renamed Attitash in 2004.

Peak Resorts

Attitash (2016)
Attitash (2016)

Attitash, along with Mount Snow, were the first two eastern areas sold in the 2007 American Skiing Company mass sell off. On April 5, 2007, Attitash and Mount Snow were sold to Peak Resorts for $73.5 million, plus $2 million of debt assumption. That off season, the Abenaki Quad was expanded downhill to provide access to a new real estate development. In addition, 90 new SMI fan guns were installed throughout the area, improving snowmaking.

In the fall of 2010, Peak Resorts purchased nearby Wildcat and proceeded to combine the sales and marketing campaigns of the two areas.

New Hampshire's second mountain coaster was installed at Attitash in 2011, giving the area a year round activity. The off season portfolio was further expanded in 2014 when two large ziplines opened.

NewEnglandSkiIndustry.com News
Recent Articles
Peak Resorts Quarterly Report Reveals Growing Losses, Debt - Dec. 8, 2016
Peak Resorts Annual Report Reveals Dire Financial Situation - Jul. 17, 2016
Cash Strapped Peak Resorts May Be Forced to Discontinue Dividends - May. 8, 2016
Peak Resorts Revenue Declines Sharply - Mar. 16, 2016
Peak Resorts IPO Terms Set - Nov. 12, 2014
Peak Resorts to Attempt IPO Again - Oct. 22, 2014
Peak Resorts Increases Snow Gun Purchase at Attitash and Wildcat - Oct. 20, 2014
Attitash to Open Longest Zipline in Contiguous United States - Sep. 9, 2014
Attitash Installing Longest Zip Line in Country - Jun. 5, 2014
Attitash Mountain Resort NewEnglandSkiIndustry.com News Page

Expansion History
Project
Season
Monorail
Cancelled
1960s
Stony Brook Area
Cancelled
1990s
Upper Mountain
Open
1968-69
Summit
Open
1986-87
Bear Peak
Open
1994-95

Image Gallery
1965-66 Eastern Ski Map1966-67 Eastern Ski Map1967-68 Eastern Ski Map1972-73 Eastern Ski Map1973-74 Eastern Ski Map1977 Ski 93 Brochure
View All Images in Attitash Mountain Resort Image Gallery

Lifts
Click on lift name for information and photos
Standing Lifts
Installed
The original Abenaki Quad base terminal in 2006
Abenaki Quad
Garaventa-CTEC
Chairlift - Quad - Fixed
1994-95
The East Double Double (left) base terminal in 2006
East Double Double
Borvig
Chairlift - Double - Fixed
1973-74
The Flying Bear Express Quad in 2003
Flying Bear Express
Doppelmayr
Chairlift - Quad - Detachable
1995-96
The Flying Yankee Express Quad in 2006
Flying Yankee Express
Garaventa-CTEC
Chairlift - Quad - Detachable
1998-99
The Kachina Triple in 2003
Kachina Triple
Borvig
Chairlift - Triple - Fixed
1996-97
The Learning Center Triple in 2006
Learning Center Triple
CTEC
Chairlift - Triple - Fixed
1988-89
The Summit Triple in 2006
Summit Triple
CTEC
Chairlift - Triple - Fixed
1986-87
The Top Notch Double circa the early 1980s
Top Notch Double
Hall
Chairlift - Double - Fixed
1968-69
The West Double Double top terminal (left) in 2006
West Double Double
Borvig
Chairlift - Double - Fixed
1973-74

Past Lifts
Seasons
The Attitash double chairlift circa the mid to late 1960s
Old Reliable Double
Mueller
Chairlift - Double - Fixed
1964-65
-
1997-98
T-Bar

T-Bar
1964-65
-

Maps
1973-74 Attitash trail map1977-78 Attitash trail map1985-86 Attitash Trail Map1999-00 Attitash Bear Peak Trail Map2004-05 Attitash trail map2005-06 Attitash Trail Map
View All Attitash Mountain Resort Trail Maps

Year by Year History
Adult Weekend Full Day Lift Ticket; Adult Full Price Unlimited Season Pass
2010s Ticket Price Season Pass Price
Pass Payback
Opening Day
Closing Day
Skier Visits
2016-17$79.002016-17 Ticket Price Graph$999.002016-17 Season Pass Price Graph12.6 daysDecember 16April 92016-17 Skier Visit Graph
2015-16$79.002015-16 Ticket Price Graph$859.002015-16 Season Pass Price Graph10.9 daysDecember 26March 27112,1782015-16 Skier Visit Graph
2014-15$75.002014-15 Ticket Price Graph$829.002014-15 Season Pass Price Graph11.1 daysDecember 6April 5165,1382014-15 Skier Visit Graph
2013-14$70.002013-14 Ticket Price Graph$799.002013-14 Season Pass Price Graph11.4 daysDecember 7April 6172,3002013-14 Skier Visit Graph
2012-13$70.002012-13 Ticket Price Graph$799.002012-13 Season Pass Price Graph11.4 daysDecember 7April 7171,0722012-13 Skier Visit Graph
2011-12$70.002011-12 Ticket Price Graph$799.002011-12 Season Pass Price Graph11.4 daysNovember 25March 25141,2472011-12 Skier Visit Graph
2010-11$70.002010-11 Ticket Price Graph$799.002010-11 Season Pass Price Graph11.4 daysDecember 11April 3201,7492010-11 Skier Visit Graph
2009-10$69.002009-10 Ticket Price Graph2009-10 Season Pass Price GraphDecember 12March 28141,3002009-10 Skier Visit Graph
2000s Ticket Price Season Pass Price
Pass Payback
Opening Day
Closing Day
Skier Visits
2008-09$69.002008-09 Ticket Price Graph$779.002008-09 Season Pass Price Graph11.3 daysNovember 22April 5141,5422008-09 Skier Visit Graph
2007-08$65.002007-08 Ticket Price Graph$699.002007-08 Season Pass Price Graph10.8 days184,2372007-08 Skier Visit Graph
2006-07$65.002006-07 Ticket Price Graph$1200.002006-07 Season Pass Price Graph18.5 daysApril 1206,7742006-07 Skier Visit Graph
2005-06$59.002005-06 Ticket Price Graph$1300.002005-06 Season Pass Price Graph22.0 daysNovember 26April 2187,0002005-06 Skier Visit Graph
2004-05$55.002004-05 Ticket Price Graph$1100.002004-05 Season Pass Price Graph20.0 daysDecember 4April 3211,0002004-05 Skier Visit Graph
2003-04$49.002003-04 Ticket Price Graph$699.002003-04 Season Pass Price Graph14.3 days207,0002003-04 Skier Visit Graph
2002-032002-03 Ticket Price Graph$1249.002002-03 Season Pass Price GraphApril 6196,0002002-03 Skier Visit Graph
2001-02$49.002001-02 Ticket Price Graph2001-02 Season Pass Price Graph190,0002001-02 Skier Visit Graph
2000-01$49.002000-01 Ticket Price Graph2000-01 Season Pass Price Graph220,0002000-01 Skier Visit Graph
1999-00$48.001999-00 Ticket Price Graph1999-00 Season Pass Price Graph194,0001999-00 Skier Visit Graph
1990s Ticket Price Season Pass Price
Pass Payback
Opening Day
Closing Day
Skier Visits
1998-99$48.001998-99 Ticket Price Graph1998-99 Season Pass Price GraphApril 11210,0001998-99 Skier Visit Graph
1997-98$46.001997-98 Ticket Price Graph1997-98 Season Pass Price Graph233,0001997-98 Skier Visit Graph
1992-93$35.001992-93 Ticket Price Graph1992-93 Season Pass Price Graph1992-93 Skier Visit Graph
1991-92$34.001991-92 Ticket Price Graph1991-92 Season Pass Price GraphApril 18112,9411991-92 Skier Visit Graph
1990-91$33.001990-91 Ticket Price Graph1990-91 Season Pass Price GraphNovember 17121,5971990-91 Skier Visit Graph
1989-90$32.001989-90 Ticket Price Graph1989-90 Season Pass Price GraphNovember 24145,0501989-90 Skier Visit Graph
1980s Ticket Price Season Pass Price
Pass Payback
Opening Day
Closing Day
Skier Visits
1988-89$30.001988-89 Ticket Price Graph1988-89 Season Pass Price Graph139,5411988-89 Skier Visit Graph
1987-88$26.001987-88 Ticket Price Graph1987-88 Season Pass Price Graph157,3371987-88 Skier Visit Graph
1986-87$23.001986-87 Ticket Price Graph1986-87 Season Pass Price Graph161,7331986-87 Skier Visit Graph
1985-86$22.001985-86 Ticket Price Graph1985-86 Season Pass Price Graph127,9261985-86 Skier Visit Graph
1984-85$20.001984-85 Ticket Price Graph1984-85 Season Pass Price Graph127,9271984-85 Skier Visit Graph
1982-83$19.001982-83 Ticket Price Graph1982-83 Season Pass Price Graph1982-83 Skier Visit Graph
1980-81$16.001980-81 Ticket Price Graph1980-81 Season Pass Price Graph1980-81 Skier Visit Graph
1979-80$15.001979-80 Ticket Price Graph$325.001979-80 Season Pass Price Graph21.7 days1979-80 Skier Visit Graph
1970s Ticket Price Season Pass Price
Pass Payback
Opening Day
Closing Day
Skier Visits
1978-79$13.001978-79 Ticket Price Graph1978-79 Season Pass Price Graph1978-79 Skier Visit Graph
1977-78$12.001977-78 Ticket Price Graph1977-78 Season Pass Price Graph1977-78 Skier Visit Graph
1976-771976-77 Ticket Price Graph$220.001976-77 Season Pass Price Graph1976-77 Skier Visit Graph
1973-74$10.001973-74 Ticket Price Graph1973-74 Season Pass Price Graph1973-74 Skier Visit Graph
1970-71$9.501970-71 Ticket Price Graph1970-71 Season Pass Price Graph1970-71 Skier Visit Graph
1969-70$9.501969-70 Ticket Price Graph1969-70 Season Pass Price Graph1969-70 Skier Visit Graph
1960s Ticket Price Season Pass Price
Pass Payback
Opening Day
Closing Day
Skier Visits
1968-69$8.001968-69 Ticket Price Graph1968-69 Season Pass Price Graph1968-69 Skier Visit Graph
1967-68$7.501967-68 Ticket Price Graph1967-68 Season Pass Price Graph1967-68 Skier Visit Graph
1965-66$7.501965-66 Ticket Price Graph1965-66 Season Pass Price GraphDecember 31965-66 Skier Visit Graph
1964-651964-65 Ticket Price Graph1964-65 Season Pass Price GraphJanuary 261964-65 Skier Visit Graph

Visitor Memories
"We were wondering what the history of the name was too and found this: Wilfred's Gawm (Attitash): While excavating a trail, a guy named Wilfred missed the correct route, cutting a new trail. With no way to hide it, management dubbed it Wilfred's Gawm - 'getting away with murder.' Lucky Wilfred."
Erik , May. 28, 2015
"My pepere was Wilfred Normand. I'm interested in finding out the story behind the ski trail named Wilfred's Gwam. I know he cut trails there. "
Roxanne Boucher, Dec. 20, 2014
"My dad, Albert Gagnon along with Wilfred Normand cut and cleared most(I think all) of the trails at Attitash from the beginning until his retirement. I remember working with him, 'twitching' logs on the mountain with a Belgium work horse, when I was 9 years old. Many memories and stories of Phil Robinson, Lewis Mead, Thad Thorn, and 'Chief' (who spoke French to my dad). Working with Ruth Leslie, Peter, Fran, Carla, Kurt and Tim Meade any many more... And of course learning to ski and the mountain. Attitash will always be dear to me."
Roger Gagnon, Dec. 11, 2014
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External Links
  • Attitash Mountain Resort - official site
  • Last updated: November 29, 2016

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