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Bromley (2002)
Bromley Mountain Resort
Peru, Vermont
Status: Open
First Season:1937-38
Vertical Drop:1334 feet
Standing Lifts:1 high speed quad, 1 quad, 4 doubles, surface lifts
Past Lifts:1 double, surface lifts
Left: Bromley (2002)
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Located east of Manchester, Vermont, 3,263 foot Bromley Mountain has long been a destination for skiers.

The Bromley Run

Circa 1935, John Perry, David Parsons, and Rolando Palmedo planned the "Bromley Run" via airplane. Located on the west side of Bromley Mountain, the run was likely cut in 1936 by Ralph Hutchinson and the Works Progress Administration (WPA). Snow trains were planned for transporting skiers and spectators to the area, however due to a poor snow year, the trail likely didn't open until late in the 1936-37 season.

Lift Service Starts on Bromley

A Bromley J-Bar circa the early to mid 1940s
A Bromley J-Bar circa the early to mid 1940s

Either during the second half of the 1937-38 season, or starting in the 1938-39 season, Fred Pabst Jr., of Pabst Blue Ribbon fame, opened Little Bromley ski area as part of his growing Ski Tows, Inc. empire, likely using a rope tow that had operated at the nearby Equinox golf course.

For the 1938-39 season, Pabst likely added a rope tow in the West Meadow, which was billed as a "200 acre high pasture open slope." Across the road from Little Bromley, the slope was located near Pabst's home, on farm land rented from the Walkers.

While some ski areas closed during World War II due to shortage of materials and skiers, Bromley stayed open. In early 1942, it was said that the lower tow at Bromley (possibly the Little Bromley tow) was one of the few open on weekdays. As published in the Hartford Courant, "if you don't see anyone there, give the rope a jerk and Niles Carlson at the little house at the bottom will start it up." Nearby, Snow Valley had just opened a modern T-Bar lift.

A variety of factors lead to significant change in 1942-43. Firstly, other areas with modern lifts were popping up throughout Vermont. Secondly, Pabst's Ski Tows, Inc. was proving to be too spread out and losing too much money. Thirdly, World War II material shortages were making supplies hard to come by. In response, Pabst doubled down on Bromley.

The main portion of Bromley that he wanted to develop was owned by a family that was born in the town of Peru and planned to die there as well. To obtain the Walkers' land, Pabst purchased another plot in Peru and arranged for a landswap.

The J-Bars Come to Bromley

One of Bromley's many J-Bar lifts
One of Bromley's many J-Bar lifts

In early January of 1943, Pabst opened a 2,800 foot J-Bar between the Twister and East Meadow slopes. Originally from his Mt. Aeolus development in nearby Dorset, the lift was to be complemented with an upper mountain J-Bar from his Lake George development that season, however construction delays likely prevented that from happening until 1943-44.

Once the two J-Bars were in place, Bromley was able to advertise a mile long tandem lift serving 1,300 vertical feet, making it a major player in the New England ski industry.

Things were not all peachy, however, as the cafeteria at the base of the mountain burned on New Years Eve of either 1943 or 1944 (accounts vary). Pabst responded quickly by fixing up the old Walker barn in the interim.

The Snow Bowl J-Bar, originally from Pabst's Plymonth, NH ski area, was likely installed for the 1944-45 season.

The late 40s produced multiple poor winters. Pabst decided to focus on smoothing out his slopes so that they could be skied with as little as 4 inches of snow. Using this technique, Pabst improved the Lord's Prayer slope by planting oats and winter rye, red top and timothy. A J-Bar was installed on the slope for the 1947-48 season, either coming from his former Rib Mountain, WI development or his Intervale, NH ski area.

Two rope tows were installed on East Meadows for the 1949-50 season, providing an alternate way to access the Snow Bowl J-Bar and, from the top of it, the Upper J-Bar.

The base area circa the 1950s
The base area circa the 1950s

For the 1953-54 season, the original Little Bromley area was regraded and improved. Replacing the aging rope tow was yet another J-Bar, Bromley's fifth. The J-Bar either came from Pabst's Rib Mountain development in Wisconsin or his Intervale ski area in New Hampshire.

Around this time, Pabst incorporated Bromley and sold stock, as he planned a new wave of expansion. For the 1955-56 season, Bromley replaced the tandem rope tows on East Meadows with a new Poma lift.

From a J-Bar Area to Chairlift Area

The Number One Chair
The Number One Chair

For 1958-59, Bromley underwent its biggest transformation yet, when it installed a new 5,700 foot Riblet double chairlift to the summit. With this addition, Bromley became one of only four ski areas in the state with a chairlift. The new installation also meant that the aging Lower and Upper J-Bars were no longer critical components of the ski area.

Additional trails were opened in the 1960s, including Run-Around in 1960-61 and The Glade and Spring Trail for 1962-63.

Snowmaking Arrives

After the rough winter of 1964-65, Pabst doubled down on Bromley by planning a major capital investment for 1965-66.

Perhaps garning the most press was the installation of a sizable Larchmont snowmaking system. Covering 23 trails, the system was advertised as the world's largest. The adventagous installation faced many initial problems, including construction delays and water quality issues.

In addition to the snowmaking system, two new Riblet chairlifts were to be installed. While the Plaza double chairlift served novice terrain adjacent to the Lord's Prayer slope that season, the larger Stargazer installation was not completed in time. The second lift likely started serving nearly 1,000 vertical feet in the Snow Bowl for the 1966-67 season.

From a J-Bar Area to Chairlift Area

The Number One Chair circa the 1960s
The Number One Chair circa the 1960s

Despite the early headaches, Pabst's investment in snowmaking paid off quickly. While few major areas in New England were open at the start of Christmas week, Bromley opened for Thanksgiving. By the time 1967-68 rolled around, Bromley had more than 50 snowguns, 18 miles of snowmaking pipe, and 9 million gallons of stored water.

Slowed by heart problems, Fred Pabst Jr. stepped down as Bromley president in 1971.

Another large expansion took place for the 1974 season, as $1 million was spent on snowmaking and lift additions. Replacing the lower and upper J-Bars was half of a Hall double-double chairlift, creating a second continuous ride to the summit. Replacing the East Side Pomalift was another Hall double-double chairlift, allowing for an easier ride for beginners. The double-double design of each lift meant that, thanks to the large central towers, a second double chairlift could be installed adjacent to each at a much lower cost.

Bromley took a large step toward becoming a year-round attraction when manager Stig Albertsson installed the famous alpine slide in 1976. Albertsson's Alpine Slide Corp. licensed the concept from Demag Corp. of Germany, which had developed the design in 1972. Careful agreements were put into place to ensure no other nearby ski areas would be able to install one.

Fred Pabst Jr. Passes Away and Bromley is Sold

On March 1, 1977, nearly 40 years after he started the original Bromley development, Fred Pabst Jr. died of a heart attack. A memorial service was held for him on the slopes on March 3.

In 1979, just over two years after Pabst's passing, Bromley was sold to nearby Stratton. The following spring, Stratton and Bromley were sold to Moore and Munger, Inc.

In 1984, the second half of the Sun double-double chairlift was finally added, when a new Von-Roll double was added to the lower half. The new chairlift provided beginners with another uphill option, while also allowing for another way for intermediate experts to access the Snow Bowl.

Bromley is Sold Again

Bromley circa the 1980s
Bromley circa the 1980s

In the fall of 1987, Magic Mountain purchased Bromley from Moore and Munger, Inc.. The following year, the new ownership, led by Simon Oren, installed a new Poma fixed grip quad at Bromley. Named after Pabst's famous beer, the Blue Ribbon Quad provided modern, high capacity lift service in the Snow Bowl. Unfortunately, 1988-89 was once again a bad snow year.

By the time 1990 rolled around things were starting to crumble and Oren reportedly sold his stake in the business to Joe O'Donnell and Petros A. "Bob" Palandjian. Following the 1990-91 season, the decision was made to close Magic Mountain. After the 1992-93 season, Magic and Bromley were separated. Magic was put on the auction block, while Bromley was put up for sale, with mamangement citing the prohibitive cost of environmental review necessary to rebuild the snowmaking at the latter as a reason. Ironically, Guinness was reportedly interested in purchasing Pabst's old ski area.

In the end, O'Donnell remained an owner of Bromley and continued to move it forward. During the 1994-95 season, Bromley signed a marketing agreement with industry giant S-K-I Ltd..

Bromley in 2014
Bromley in 2014

Big changes were in store for the 1997-98 season. As part of a $3 million project, the last of Fred Pabst's J-Bars, was removed, as well Pabst's first chairlift. Replacing the Lord's Prayer J-Bar was a used T-Bar, which was installed as part of a major snowboard park development. The largest part of the season's improvements, however, was the installation of the Sun Mountain Express. A Doppelmayr Detachable Quad chairlift, the Sun Mountain Express cut the summit ride time by more than half.

In June of 2011, Joe O'Donnell's longtime Jiminy Peak partner Brian Fairbank and son Tyler Fairbank took over the management of Bromley.

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CCC/WPA Trails
Trail NameStatus
Bromley RunAbandoned

Expansion History
Project
Season
North Side
Cancelled
1940s
Snow Bowl
Open
1944-45

Image Gallery
1953-54 Eastern Ski Map1953-54 Eastern Ski Map1954-55 Eastern Ski Map1955-56 Eastern Ski Map1955-56 Eastern Ski Map1956-57 Eastern Ski Map
View All Images in Bromley Mountain Resort Image Gallery


Lifts
Click on lift name for information and photos
Standing Lifts
Installed
The Alpine Chairlift in 2003
Alpine Chairlift
Von Roll-Habegger
Chairlift - Double - Fixed
1984-85
The Blue Ribbon Quad bottom terminal in 2003
Blue Ribbon Quad
Poma
Chairlift - Quad - Fixed
1988-89
The East Meadow Chairlift in 2002
East Meadow Chairlift
Hall
Chairlift - Double - Fixed
1974-75
The Lord's Prayer T-Bar in 2014
Lord's Prayer T-Bar
Hall
T-Bar
1997-98
The Plaza Chairlift in 2014
Plaza Chairlift
Riblet
Chairlift - Double - Fixed
1965-66
The Sun Chairlift in 2003
Sun Chairlift
Hall
Chairlift - Double - Fixed
1974-75
The Sun Mountain Express in 2002
Sun Mountain Express Quad
Doppelmayr
Chairlift - Quad - Detachable
1997-98

Past Lifts
Seasons
East Side Poma

Platter
1955-56
-
1973-74
The Little Bromley J-Bar circa the 1950s
Little Bromley J-Bar

J-Bar
1953-54
-
The Lord's Prayer J-Bar circa the 1960s
Lord's Prayer J-Bar

J-Bar
1947-48
-
1996-97
The Lower J-Bar in the 1950s
Lower J-Bar

J-Bar
1942-43
-
1973-74
The Number One Chair circa the 1960s
Number One Chair
Riblet
Chairlift - Double - Fixed
1958-59
-
1996-97
Snow Bowl J-Bar

J-Bar
1944-45
-
Stargazer Chairlift
Riblet
Chairlift - Double - Fixed
1966-67
-
1987-88
Upper J-Bar

J-Bar
1943-44
-
1973-74

Maps
Early 1950s Bromley Trail Map1957 USGS Map of Bromley1995-96 Bromley Trail Map1999-00 Bromley Trail Map2000-01 Bromley trail map2001-02 Bromley trail map
View All Bromley Mountain Resort Trail Maps

Year by Year History
Adult Weekend Full Day Lift Ticket; Adult Full Price Unlimited Season Pass
2010s Ticket Price Season Pass Price
Pass Payback
Opening Day
Closing Day
Skier Visits
2017-18$80.002017-18 Ticket Price Graph$1080.002017-18 Season Pass Price Graph13.5 daysNovember 242017-18 Skier Visit Graph
2016-17$74.002016-17 Ticket Price Graph$1080.002016-17 Season Pass Price Graph14.6 daysNovember 25April 22016-17 Skier Visit Graph
2015-16$73.002015-16 Ticket Price Graph$1080.002015-16 Season Pass Price Graph14.8 daysNovember 28March 212015-16 Skier Visit Graph
2014-15$71.002014-15 Ticket Price Graph$1049.002014-15 Season Pass Price Graph14.8 daysNovember 22April 122014-15 Skier Visit Graph
2013-14$68.002013-14 Ticket Price Graph$1049.002013-14 Season Pass Price Graph15.4 daysNovember 16April 62013-14 Skier Visit Graph
2012-13$67.002012-13 Ticket Price Graph$1049.002012-13 Season Pass Price Graph15.7 daysNovember 23April 72012-13 Skier Visit Graph
2011-12$65.002011-12 Ticket Price Graph$995.002011-12 Season Pass Price Graph15.3 daysDecember 11March 182011-12 Skier Visit Graph
2010-11$65.002010-11 Ticket Price Graph$995.002010-11 Season Pass Price Graph15.3 daysDecember 4April 32010-11 Skier Visit Graph
2009-10$65.002009-10 Ticket Price Graph2009-10 Season Pass Price GraphDecember 12April 42009-10 Skier Visit Graph
2000s Ticket Price Season Pass Price
Pass Payback
Opening Day
Closing Day
Skier Visits
2008-09$63.002008-09 Ticket Price Graph$995.002008-09 Season Pass Price Graph15.8 daysApril 52008-09 Skier Visit Graph
2007-08$63.002007-08 Ticket Price Graph$995.002007-08 Season Pass Price Graph15.8 days2007-08 Skier Visit Graph
2006-07$61.002006-07 Ticket Price Graph$995.002006-07 Season Pass Price Graph16.3 daysDecember 92006-07 Skier Visit Graph
2005-06$59.002005-06 Ticket Price Graph$975.002005-06 Season Pass Price Graph16.5 days2005-06 Skier Visit Graph
2004-05$57.002004-05 Ticket Price Graph$950.002004-05 Season Pass Price Graph16.7 days2004-05 Skier Visit Graph
2003-04$54.002003-04 Ticket Price Graph$950.002003-04 Season Pass Price Graph17.6 daysApril 4115,0002003-04 Skier Visit Graph
2002-03$52.002002-03 Ticket Price Graph$950.002002-03 Season Pass Price Graph18.3 days2002-03 Skier Visit Graph
2001-02$51.002001-02 Ticket Price Graph$925.002001-02 Season Pass Price Graph18.1 days2001-02 Skier Visit Graph
2000-01$49.002000-01 Ticket Price Graph$925.002000-01 Season Pass Price Graph18.9 days2000-01 Skier Visit Graph
1999-00$47.001999-00 Ticket Price Graph$925.001999-00 Season Pass Price Graph19.7 daysApril 21999-00 Skier Visit Graph
1990s Ticket Price Season Pass Price
Pass Payback
Opening Day
Closing Day
Skier Visits
1998-99$46.001998-99 Ticket Price Graph$925.001998-99 Season Pass Price Graph20.1 days1998-99 Skier Visit Graph
1997-98$43.001997-98 Ticket Price Graph$890.001997-98 Season Pass Price Graph20.7 days1997-98 Skier Visit Graph
1996-97$39.001996-97 Ticket Price Graph$785.001996-97 Season Pass Price Graph20.1 days1996-97 Skier Visit Graph
1995-96$39.001995-96 Ticket Price Graph1995-96 Season Pass Price Graph1995-96 Skier Visit Graph
1992-93$36.001992-93 Ticket Price Graph1992-93 Season Pass Price Graph1992-93 Skier Visit Graph
1991-92$36.001991-92 Ticket Price Graph1991-92 Season Pass Price Graph1991-92 Skier Visit Graph
1990-91$36.001990-91 Ticket Price Graph1990-91 Season Pass Price Graph1990-91 Skier Visit Graph
1989-90$34.001989-90 Ticket Price Graph1989-90 Season Pass Price Graph1989-90 Skier Visit Graph
1980s Ticket Price Season Pass Price
Pass Payback
Opening Day
Closing Day
Skier Visits
1988-89$32.001988-89 Ticket Price Graph1988-89 Season Pass Price Graph1988-89 Skier Visit Graph
1987-88$29.001987-88 Ticket Price Graph1987-88 Season Pass Price Graph1987-88 Skier Visit Graph
1983-84$21.001983-84 Ticket Price Graph1983-84 Season Pass Price Graph1983-84 Skier Visit Graph
1982-83$20.001982-83 Ticket Price Graph1982-83 Season Pass Price Graph1982-83 Skier Visit Graph
1981-82$20.001981-82 Ticket Price Graph1981-82 Season Pass Price Graph1981-82 Skier Visit Graph
1980-81$17.501980-81 Ticket Price Graph1980-81 Season Pass Price Graph1980-81 Skier Visit Graph
1979-80$16.001979-80 Ticket Price Graph1979-80 Season Pass Price Graph1979-80 Skier Visit Graph
1970s Ticket Price Season Pass Price
Pass Payback
Opening Day
Closing Day
Skier Visits
1978-79$14.001978-79 Ticket Price Graph1978-79 Season Pass Price GraphNovember 231978-79 Skier Visit Graph
1977-78$13.001977-78 Ticket Price Graph1977-78 Season Pass Price GraphNovember 261977-78 Skier Visit Graph
1976-77$13.001976-77 Ticket Price Graph1976-77 Season Pass Price GraphNovember 231976-77 Skier Visit Graph
1975-76$12.001975-76 Ticket Price Graph1975-76 Season Pass Price GraphNovember 23April 261975-76 Skier Visit Graph
1974-75$12.001974-75 Ticket Price Graph1974-75 Season Pass Price GraphNovember 231974-75 Skier Visit Graph
1969-70$9.001969-70 Ticket Price Graph1969-70 Season Pass Price Graph1969-70 Skier Visit Graph
1960s Ticket Price Season Pass Price
Pass Payback
Opening Day
Closing Day
Skier Visits
1966-67$7.001966-67 Ticket Price Graph1966-67 Season Pass Price GraphNovember 241966-67 Skier Visit Graph
1965-66$7.001965-66 Ticket Price Graph$95.001965-66 Season Pass Price Graph13.6 days1965-66 Skier Visit Graph
1963-64$6.501963-64 Ticket Price Graph1963-64 Season Pass Price Graph1963-64 Skier Visit Graph
1962-63$6.501962-63 Ticket Price Graph1962-63 Season Pass Price Graph1962-63 Skier Visit Graph
1961-621961-62 Ticket Price Graph1961-62 Season Pass Price GraphDecember 151961-62 Skier Visit Graph
1959-60$6.501959-60 Ticket Price Graph1959-60 Season Pass Price Graph1959-60 Skier Visit Graph
1950s Ticket Price Season Pass Price
Pass Payback
Opening Day
Closing Day
Skier Visits
1958-59$5.501958-59 Ticket Price Graph1958-59 Season Pass Price Graph1958-59 Skier Visit Graph
1957-581957-58 Ticket Price Graph1957-58 Season Pass Price Graph90,0001957-58 Skier Visit Graph
1949-50$4.001949-50 Ticket Price Graph1949-50 Season Pass Price GraphDecember 91949-50 Skier Visit Graph

Visitor Memories
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External Links
  • Bromley Mountain Resort - official site
  • Bromley Mountain - FranklinSites.com Hiking Guide
  • Last updated: October 6, 2017

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